Smart Zebras, a newly formed London-based startup from ex-Carphone Warehouse executives, approached me for branding and UI/UX work for their new product which is based on a new, smart algorithm; which promises to give customers always the best deal with a clutter-free, easy to use interface. I was responsible for the whole user experience and visual direction.
One of the major selling points
This smart algorithm is always supported with a human curation which lets the users see what they actually want, not pages of endless deals.